Granola. Once considered fruits and nuts eaten by...well, people that would eat fruits and nuts, granola is now a favorite conventional breakfast food. www.wikipedia.org says "the names Granula and Granola were trademarked terms in the late nineteenth century United States for foods consisting of whole grain products crumbled and then baked until crisp." Today, fruits, nuts, even chocolate are added to create many varieties.
Of course, increasing popularity and more varieties means greater competition. A sluggish economy yields more cost-conscious consumers looking for value. Building your brand of granola is, therefore, more challenging than ever before.
Building your brand of granola requires much more than simply offering a quality product. You need effective marketing that tells a story which makes your brand distinctive. Of course, marketing dollars are often a scarce resource and for many companies, extensive advertising is out of the question. An alternative is readily available: Innovative packaging.
While your primary focus may be to ensure the 'granola shopper' buys your brand, remember that your packaging may persuade someone just looking for any old breakfast cereal to buy your granola instead. Fewer than half of all shoppers know which brand or product they are going to buy when they get to the store shelf. The cereal aisle at any store is a prime example of just how many choices a consumer can have for one type of product. Granola competes with adult cereal, cereal for kids, cereal with fruit and without fruit and made from a wide range of grains. Your packaging must stand out.
Stand up pouches are the height of innovative packaging. Multiple layers of specially-formulated film are laminated together, creating a barrier that is durable, puncture-resistant and protects the contents from vapor, odor, moisture and pests while locking in freshness, flavor and aroma.
Also called stand up bags and Mylar® barrier bags, stand up pouches have wide front and back panels that offer a blank canvas upon which to affix your labels or order custom printing of your product info, graphics, even a QR code or links to websites. Transparent film is available to better showcase your brand.
Stand up bags stand on the shelf and apart from the competition. Available round and sombrero-style hang holes offer an additional display option which increases your brand's visibility.
Stand up pouch granola packaging to build your sales and your brand: Not a nutty idea and one sure to bear fruit.






because of the available zip lock closures which ensure that freshness and flavor are locked in (and bugs are locked out!).
Cookies. Everyone (well, almost everyone) loves cookies. And there are lots of cookies to love. In fact, the variety of cookies now commercially available is almost staggering and for consumers looking to try new types of cookies, it's well nigh impossible to know where to start. Too many choices make it hard to choose even one. And too many choices make it hard to differentiate your cookie varieties from all the others. Which, of course, makes it harder to build your sales. But build sales you can, especially if you use stand up bags to package your product line.




Peanuts! Healthy, tasty and fun to eat. Whether shelled, roasted, salted, flavored or simply in the shell, peanuts are an All-American snack food which has become even more popular as a healthy snacking alternative. Of course, popularity breeds competition which, in economic times that are causing consumers to be more cost-conscious than ever, makes increasing sales more and more difficult. It's a challenge, but it isn't impossible.
Vitamins and supplements. As our 
Tear notches are also available, ensuring that your customer can open the bag without fear of pulling too hard when first opening the bag and having your blend strewn all over the floor. Foil barrier bags can stand up on the shelf for space-saving, tidy storage.

Cats. Millions of Americans own millions of cats. Cat lovers are 






Soup packaging is hardly the most interesting topic to read about. But, if you 



