Build Your Drink Mix Brand Using Spouted Pouches and Stand Up Bags

Monday, November 14, 2011 by David Marinac
Drink Mix PackagingIced tea.  Lemonade.  Cranberry juice.  Fruit punch.  Margarita mix.  Hot chocolate.   Each one is available as drink mix.  And there are so many more.
Row upon row of them on store shelves.  Tin after tin, box after box.   Does your drink mix line stand out from this forest of similar products?  Is your brand distinguishable from all the others?  No?  Then how can you change that?

By rethinking your packaging, that's how.  If your packaging is as innovative and effective as your drink mix is delicious, customers will come to identify your brand by the overall package, so to speak, not just the contents.

Stand up bag packaging is the ideal way to build your drink spouted pouchmix brand.  Also known as spouted pouches these pouches are constructed from multiple layers of scientifically designed barrier film which are laminated together.  The construction results in a package that is stable enough to stand on its base, is durable to the point of being puncture resistant and is one that keeps out vapor, odor, and moisture.

Available with handy tear notches, this drink mix packaging is easy to open.  And, with zip lock closures, the bags protect the contents against spoilage while preventing spillage.  Even better, spouted stand pouches are available in a number of fitments and pour spouts if the end product becomes liquid.

The design of stand up bags is the perfect canvass for accentuating your brand.  Wide front and back panels provide ample room for you to apply your labels.  Alternatively, text and graphics in up to 10 colors can be custom printed directly onto the packaging.  Either option offers the opportunity to display as much product and company information as you deem desirable.  In addition, the panels are the perfect medium for advertising your other product lines.

As the name implies, spouted pouches and stand up bags literally stand on the shelf.  As a result, your brand will become associated with this unique packaging concept. The bags are also available with hang holes (round or sombrero-style) which allows for another way to display your drink mix.

This packaging is also a great way to build your brand with the environmentally-conscious consumer.  Not only are they recyclable, stand bags take up very little room in a landfill, giving your customer the comfort of knowing that your company (and, therefore, your brand), is focused on reducing waste.

Stand up bags.  A great way to build your drink mix brand.  Want to learn more?

Build Your Drink Brand Using Spouted Stand Pouches

Friday, November 11, 2011 by David Marinac
spouted stand pouchesIf you produce, distribute or sell drink products, whether they be juice, dairy or wine and spirits, you are keenly aware of how difficult it is to build your drink brand.  The marketplace is crowded with major soft drink producers, specialty small juice shops and everyone in between battling for market share.  And although today's marketing environment is one that has slowly, but surely, evolved from the traditional form of print and media advertising to content marketing (over 70% of Chief Marketing Officers recently reported that their companies are shifting marketing dollars from traditional methods to content marketing), there remains one largely untapped traditional resource that can help you build your drink brand.

Packaging.  Think about it.  It's what shoppers see on the store shelf and in their cupboards and refrigerators, a constant reminder of your company, your product, your brand.  Drink packaging is a cost-effective way vehicle for strengthening your brand and, of course, increasing your sales.

Spouted stand pouches are the ideal packaging for building your drink brand.  Also called stand up bags, spouted stand bags, and Mylar™ stand bags, these pouches are constructed from laminating together multiple layers of scientifically designed barrier film.  Durable to the point of being puncture resistant, these bags are stable enough to stand up on their own, in the store or at home.

Stand up bag drink packaging protects the contents from odor, vapor, moisture and sunlight while preserving the freshness, especially important for fruit juice or dairy products (where locking in nutrition is critical to extending the shelf life of the product).   Spouts and easy-open twist caps make pouring child's play.

When it comes to package printing, spouted pouches are ideal for marketing your brand.  The bag design creates wide front and back panels perfect for applying labels.  Alternatively, text and graphics can be custom printed on the bags in up to 10 colors.  Either way, stand bags allow you to put product data, company information and brand advertising right on your drink packaging.

Your brand will be further enhanced for those customers who base their purchase decisions, at least in part, on the environmental policies of the manufacturer.  Spouted stand pouches are 'green' in that they are recyclable and also take up very little space in the landfill, facts certain to appeal to the environmentally sensitive.

Stand up pouch drink packaging-building your brand so your sales flow freely! Want to learn more?

Liquid Packaging Using Spouted Pouches

Thursday, November 3, 2011 by David Marinac
spouted liquid packagingTechnology plays an ever-increasing role in our daily existence.  From electronics to automobiles, from advancement in medicine to food products, research and development departments constantly seek to make our lives easier, to make everything we deal with more convenient.   Some advancements are obvious and some involve products to which we hardly give a second thought, even when we use them.   An example?  Liquid packaging. 

Think of all the liquids that we drink or otherwise use.  Fruit juice, vegetable juice, wine and alcohol, cooking oils, sauces, salad dressing, beverage mixes, dairy products, syrups, honey, solvents, soap, detergent, oil and grease.  They are sold in bottles, bags, jars, jugs, cans and cartons. 

Spouted stand pouches, also called spouted stand up bags, function better than any other type of liquid packaging.  Spouted stand up pouches are made by laminating together multiple layers of barrier film. The make up of the layers vary, ranging from metalized film, foil, Mylar™, to super clear structures.  The final process protects bag contents from moisture, odor, vapor, light and, most importantly, puncture. 

Individually, the barrier films used in spouted stand up pouch liquid packaging aren’t spouted liquid packagingsufficient to create a stable container; however, once they are laminated together they create the properties and strength necessary to stand  on a store shelf, thereby standing out from the competition.  This liquid packaging design creates wide face and back panels perfect for custom printing up to 10 colors.  Alternatively, product labels can be applied directly to the bags. 

There are several available pour spouts in any number of sizes and styles.  As always, rely on your spouted pouch supplier for guidance. 

Spouted stand pouch liquid packaging appeals to the 'green' consumer as well.  The pouches are recyclable, a factor those concerned about the planet consider most important.  Interestingly, however, lessening the impact on landfills has been found to be the most environmentally effective way to employ the "Three Rs" (Reduce, Reuse, Recycle).  And stand up pouches take up very little room in landfills. 

Spouted stand up bags are a great solution to the challenges of liquid packaging, providing for a steady flow of revenue that comes from a greater increase in sales.  Want to learn more?

Drink Packaging Using Spouted Pouches

Thursday, October 27, 2011 by David Marinac
drink packaging using stand bagsDrink packaging.  Glass bottles.  Plastic.  Cartons.  Jugs.  Cans.  All work.  But perhaps no drink packaging works better than spouted pouches.

Also called stand up bags, spouted bags or custom printed spouted bags, these are ideal for packaging drinks and drink mixes.  This drink packaging meets the needs of the manufacturer, the wholesaler/retailer and the consumer better than all other forms. 

Multiple layers of scientifically designed barrier film are laminated together to form puncture resistant, sturdy and stable drink packaging.  Spouted pouches protect drink contents from vapor, odor, light and unwanted additional moisture while locking in freshness and flavor.  Available with pour spouts and screw on caps, spouted pouches prolong the shelf life of the contents, a factor important to every cost-conscious consumer.   And spouted pouches come with easy-opening tear notches. spouted pouches for liquid products

Spouted pouches are the perfect way to market drinks.  Whether it's juice, milk, specialty water or carbonated beverages, these bags create a stable base that enables them to stand up on the shelf so they stand out from the competition. And available hang holes provide retailers with another display option.

With wide front and back panels, stand bags provide the marketing department ample room to affix product labels or to custom print text and graphics in up to 10 colors on the bags.  The sky's the limit for creating exciting, eye-catching packaging that draws the shopper's attention and distinguishes this style from all others.

They also appeal to the 'green' shopper.  Although they take up very little space in landfills, this packaging will most attract the consumer concerned about the environment because they are recyclable.

Spouted pouch drink packaging.  Durable.  Protective.  Marketable. Convenient.  The ideal way to quench that thirst for increased sales. Learn more now!

Tea Packaging Using Stand Up Bags

Tuesday, October 11, 2011 by David Marinac
tea packaging using stand up bagsA nice cup of steaming tea.  What better way to take a break from the day than with some English Breakfast or Darjeeling or Chai or any of the other choices?  Tea that is organic or herbal. Tea that is homeopathic and medicinal.  Loose leaf or in bags.  But no matter what kind they prefer, most tea drinkers have one thing in common:  They place almost as much importance on the ritual of preparing and the resulting fragrance as they do on the flavor of the itself.  Which makes tea packaging crucial to generating sales.  Here are the Top 10 health benefits of drinking tea.

Stand up bags are perhaps the best and most versatile form of tea packaging.  Also known as stand up pouches or stand bags, they will protect bags and loose tea alike from moisture, odor, vapor, light, and puncture.  Of equal importance, at least to the consumer, is that this tea packaging keeps the scent of the tea fresh!  With available zip lock closure, a person can experience, with eyes closed in anticipation, that first whiff of tea that emanates from newly opened packaging again and again.

From a merchandizing standpoint, there is perhaps no tea packaging more conducive to tea packaging in stand up bagscreative marketing than stand up bags.  Wide front and back panels provide ample room for specially designed labels or, even better, customized printing in up to 10 colors.  The ability to design eye-popping packaging is limited only by the imagination of the marketing department.

Stand up tea bag packaging will display tea on a store shelf like never before.  Stable enough to stand up on it's own, this kind of tea packaging stands out from the competition.  And with available hang holes, tea can be suspended in an attractive hanging display.

All of which make stand up pouches terrific tea packaging, certain to brew up sweet smelling sales success. Interested in tea packaging using stand up bags?